At one time or another, almost every business can experience cycles in their industry that may include sales cycles, peak seasons, and off seasons, and more.
No business exemplifies having predicable cycles in their business like that of certified public accountants (CPA’s), tax advisors, and tax consultants.
As we enter fall, CPA firms and those in the tax industry are beginning to ramp up for the end of year tax planning, preparation, and filings for 2024.
One way that CPA firms gain more exposure during this time of year is by becoming an advertiser in Google through Google Ads. However, the competition in many areas of the country for these services among advertisers is fierce. So, this begs the question, “how do I protect the brand of my firm, increase leads, but do so without having to massively increase my ad budget?”
The answer is – you use GetRank.
How They Did It
Within 30 days, the CPA firm using GetRank incorporated it into their Google Ads account that had the following features and settings:
- Call Only Campaign(s). Inbound phone calls lead to higher quality leads and leads of higher financial value. Utilizing a unique inbound phone number allowed the firm to track the volume and quality of leads generated exclusively from this campaign.
- Strict Policy Monitoring. They also monitored the policy area of their account on a regular basis because tax advisory and the services related to what a CPA firm would offer fall very closely to the financial services policy restrictions for Google Ads.
- Offering Value to Potential Leads. They also created a valuable download feature that offered exclusive tax preparation and planning information for 2024 that was not available in other areas of their website. This resulted in increased lead conversion rates for visitors seeking assist for specific tax related matters.
- Geographic Targeting. To help maximize budget spend, the CPA firm maintained strict boundaries for the display of their advertisements only in the relevant cities and zip codes for which they could service.
Protection Against Brand Hijacking
In highly competitive industries, competitors won’t hesitate to use your top brand keywords in their Google Ads with the goal of hijacking visitors, leads, sales, and more away from your brand to theirs. GetRank is truly a risk-free solution to protect your brand in Google ads because our 30-day money back guarantee ensures your compete satisfaction.
Get started today at https://www.getrank.io.