When you establish an account with Google Ads, a campaign type called Performance Max is typically the very first campaign type you are guided through during the campaign set-up process.
Performance Max is a preferred campaign type by Google Ads because of its unique ability to display advertisements across various Google properties. Because of its popularity, we thought it would be important to share with you how Performance Max campaigns work in conjunction with GetRank.
Performance Max Campaigns Defined
According to Google Ads, “Performance Max is a goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.”
If you are a subscriber of GetRank, you know that it exclusively works in Google Search campaigns instead of the campaign type offered through Performance Max. However, they both have a shared goal for account owners – lower cost per conversion (we’ll get to this later in the post).
Google’s thoughts behind recommending Performance Max campaigns is that it can offer one interface to have advertisements displayed on different properties and in different formats within Google’s ecosystem.
Let’s explore how two subscribers of GetRank have used both Performance Max and GetRank campaigns in their Google Ads accounts to get more visitors to their websites, more inbound leads at a lower cost, and protected their brands as well.
GetRank and Performance Max Live Example
A 90-day review of combining GetRank and Performance Max campaigns in the Google Ads account for one subscriber reveals the following:
- Cost Per Conversion – a combined reduction of 37% in cost per conversion compared to the account average.
- Click Through Rate – a combined increase of 63% in click through rate compared to the account average.
- Cost Per Click – a combined decrease of 42% in cost per click compared to the account average.
- Conversion Rate – a combined 3% increase in conversion rate compared to the account average.
- Conversion Value – GetRank and Performance Max account for 55% of the account’s conversion value.
Performance Max: Friend or Foe to GetRank?
Based on the results of our subscribers and as proven in the above examples, Performance Max campaigns compliment GetRank because they both contribute to a top performance metric for account holders which is generating more inbound leads (a.k.a. conversions) without having to significantly increase the overall account budget.
Maximize Performance Max with GetRank
If you are running Performance Max campaigns in your Google Ads account and are looking for something that can help maximize the ROI, then GetRank is your solution. Create an account today or contact us for help in setting up your GetRank subscription.